On 14 September, the micro-short show ” Twins ” officially opened a camping base on the micro-cosm in the Changsa Jinxi region. The Vice-Minister of Information of the Provincial Council, Secretary-General of the Provincial Radio and Television Department and Director-General He Fai, attended and spoke at the launch.
The film was directed by the Federation of Socio-Scientific Communities of Changsha City, the Tanan Mok Cultural Communication Co. Ltd., Hunan Jinxia Development Group Ltd., and the Cultural Tourism Investment Ltd. of the Chafu District of Changsha City. The birth of Twin Lives was a vivid exercise in the integration of the “micro-short drama + Letter Brigade” in Hunan. The purpose is “to create a living map of the Long Salvan Brigade, for the name of Red Chang. He Fai pointed out that the Twins had a triple innovation value: first, it was an innovation in narratives, followed by the Jibong Gate in Changsha, which transformed static literature landmarks into a comprehensible story scene and solved the challenge of the traditional literary brigades promoting homogenization. The second is the integration of innovations, which, through the image of the lake’s cultural symbols and non-relicts, have led to the transformation of long-salary from “net-red” to “long-red” and to the formation of thicker brands. The third is a model innovation that brings together the Government, parks, State enterprises and cultural companies to create the industrial poles of “government and business” and to promote the resonance of cultural industries with economic development.
The opening of Twin Lives has generated wide-ranging attention and is essentially an exploration of and expectation for “how to demonstrate the beauty of Hunan culture and the hymn of literature” through a microtrama. It has been indicated that policy support and platform will continue to be provided to the micro-short play industry, which will facilitate the formation of a national coalition of micro-short plays industries, with more teams starting from Hunan, to highlight the new integration path of the Micro-short play+Bourbon.