With the arrival of the American and Canadian World Cup, FIFA and Gamefam announced the launch of an official 2026 World Cup event on Roblox, which allowed players to participate in this sporting event through multiplaying games centred on FIFA Super Football.
The event transformed FIFA Super Football into a World Cup Center in 2026, with the integration of all 48 participating national teams, a theme stadium, games missions, exclusive awards and real-time scores and rankings.
As part of the plan, each of the 2026 World Cup teams can be used in the FIFA Super Football, and the games stadiums have been redesigned to include national flags, sponsorships of trade cards and publicity.
Of the more than 1.1 billion FIFA visits to Roblox, the FIFA Super Football game has 1.5 million daily visits. The 2026 World Cup was launched on 5 June and will continue until 31 July.
The event was not limited to the FIFA Super Football, but also included a six-player game combination that covered several of Roblox ‘ s most popular games. Gamefam indicated that the total number of game visits per week was 28 million.
Players can perform associated tasks in these experiences by unlocking time-limited awards inspired by events, including hats, goal-congratulation moves, wristbands and shoes. FIFA Super Football will continue to operate as a permanent FIFA football destination on Roblox.
“The 2026 FIFA World Cup will be the largest ever, and we hope that fans around the world will feel this excitement before, during and after the game. The Roblox event provided an interesting, easy and interactive way for new generation fans to participate.”
The CEO of Gamefam, Ricardo Briceno, commented: “The World Cup is one of the few moments when the world — across nations, cultures and languages — can be brought together, and Roblox provides a common language for games and communities for global audiences. As the competition began, the Z and Alpha generations of fans would gather in Roblox to participate, represent their country and celebrate in real time with their friends. That’s the strength of the immersion game: It transforms an important moment of global importance from passive viewing to large-scale participation.”