Gadsme, the advertising platform within the game, has a strategic partnership with the social game giant Zynga, which will integrate non-intrusive ads in the selected game. This is also an important milestone in Gadsme’s global expansion programme, with advertising platforms covering more than 1,600 mobile games for producers such as Konami, Kubai, Gmaeloft, Miniclip and Azur Gomes, with more than 1 billion ads.
As part of its expansion strategy, the company established its first United States office in New York last year to expand local cooperation. “We created Gadsme to create new standards for brand and player interaction. Cooperation with Zynga attests to this vision — a vision that, for me personally, again over the years, makes sense. We are committed to promoting this model in all engines and platforms, with a three-way win for players, developers and brands.” Zynga’s Senior Director of Advertising Cooperation and Operations, Dmitry Makisky, commented: “Our criteria for establishing long-term cooperation are based on product quality and value return. Gadsme, with its steady and seamless technology to meet both requirements, added a new and sustainable dimension to our liquidity strategy.”
This collaboration marked the third important workshop that Gadsme had achieved in five weeks, demonstrating the confidence of mainstream developers in its technical team and vision. Gadsme said that both sides would embed their own internal ads in a selection of quality games, creating a mode of advertising that would enhance the experience of the game without interference. The collaboration will provide branders with more high-quality spot advertising in the game and help brands reach larger and more participatory audiences in a truly secure marketing environment. Gadsme’s global configuration is its successful “secret weapon”: the platform has covered top distributors in Europe, Asia and the Middle East, and the number of advertisements dropped from 1,000 to 1600 in 2024. The opening of the New York Office last year was a milestone in this expansion: as the first United States entity in Gadsme, the Office aims to deepen its cooperation with local partners, such as the Gameloft AR pilot and the Azur Games recreational game optimization.
