Facebook has reached 3.07 billion active monthly users, covering more than 200 countries and territories around the world, providing a broad potential client base for cross-border businesses. With more than 3 billion active monthly users, a globalized advertising system and a seamless interface with Instagram Shop, Facebook has become an indispensable marketing channel for cross-border electric operators, providing them with a powerful tool for accurate diversion and efficient transformation.
Through Meta Ads Manager, businesses on Facebook can use AI-driven interest labels, geographical positioning and behaviour analysis user data to reach 98 per cent of global Internet users. In 2024, Facebook revenues amounted to $138 billion, or 17 per cent of the global digital advertising market, demonstrating its precision. Businesses can increase conversion rates by automatically matching products with target users through dynamic advertising.
The seamless interface between Facebook and Instagram Shop, WhatsApp and Messenge allows businesses to manage product catalogues, inventories and orders on a single platform, enhancing the shopping experience. Meta provides a global, extended network of partners from end to end, covering logistics, transport, pricing and payments, to assist businesses in seamless cross-border transactions.
In addition, the 2,270 million months of active users of Instagram have further expanded the traffic portal, especially for visual-driven consumer goods (e.g. fashion, makeup). Facebook Marketplace, Hopes and Groups provide diversified sales. In 2024, Marketplace ‘ s global turnover (GMV) exceeded $120 billion, an increase of 15 per cent over the same period. Live shopping and the Stories ad have also significantly increased the rate of impulsive purchasing conversion.
As Meta further integrates AI and AR technology in 2025, the potential of cross-border electric powerers will continue to expand on Facebook and Instagram. In 2025, Meta’s advertising revenues are projected to exceed $150 billion, with a 20 per cent increase in social utility GMV.