In recent years, the television industry has been discussing the subject of “micro-short dramas” at large and at industry forums. Mainstream voices have also gone from “criticizing” micro-shorts at the beginning, calling for strict regulation, to “seeing” the future of micro-shorts today, and trying out.
The entry of long video resources will bring a positive baptism to the mini-show. This year, the long video platform, represented by “Ten-O-Wing ” , has launched two super-micro shorts of 70+ webcasting index, with production specifications and actor-formula configurations.
Is it really possible for video sites to develop a strategy for the development of a master screen short play with a long play configuration?
Long drama down and hit. Pulling up the micro-shorts, the ceiling.
The following figure shows the Top20 index for the micro-short play “Ten-O-Yu Man” webcast up to this year. The Jojo Hall and Lion Hill Sea are both on a 70+ scale and at a distance from other micro-short plays.
In 2024, the micronymic with the highest webcasting index, The Pen, was 58.21, which is the same scale as the third-highest in this year, ” Ahead of God ” . The Zhuan Hall and the Lion Hill Sea have directly raised the temperature ceiling of the micro-fat from 50+ to 70+, expanding the overall impact of the micro-fat.
Why are these two works so popular on the mini-protest? Can its development model be replicated?
First of all, the scale and value of the investments in the two works. According to the information received, the total production cost of the Chuan Hall is around 40 million, its sub-counting house has exceeded 37 million under double-platform broadcasting, and industry estimates the final revenue from its sub-counting at least 10 million. In terms of heat, the show was webcast with an index of 75.92, which was the result of a general A-class play.
The size of the play is called “the price of the day” on the mini-protest track, which is difficult to find. However, a reference to the long stage is equivalent to the production cost of the class B for the play, which has the effect of broadcasting the class A show. It’s a good value for money, whether in the long play field or in the short play track. It is also for this reason that the show has now been officially announced for the second season.
The Lions Hill Sea is a larger investment, and it costs hundreds of millions of dollars in the context of overseas scenery. In combination with its single set of hours and series, the show is a class A investment in the long drama field. Unlike the Zhuan Hall, which uses a sub-counting model, the work customizes the video for telegraphing, and the platform and producer invests in development. It’s the first short show in the country on the head of the starboard view, and the ratings are good. The webcast index reaches 70+, and although it is “ceiling” at the micro-short play track level, it is well-broadcasted for long dramas that have invested billions. According to the information received, the script for the second season of the play has already been prepared, but to date no official indication has been made as to whether the second season will be developed.
The two mini-short dramas of the 70+ webcasting index, in terms of the sense of quality of the drama, the cast, the logic of the story, the abundance of the human being, met the standards of the fine long play, with some details even at the film level. The great audio-visual effects of the Lions Mountain Sea, such as the action part, the vast amount of scenery, the high level of energy, and so on, are a devastating impact on the micro-facility track at an average million-scale cost. The scenes were full of memories of the Hong Kong films, of the people, of the people and of the men and women of the world.
In terms of the rhythm of stories, the intensity of events, emotional tension and the creation of human beings, the two works combine the characteristics of the micro-feature. For example, the Zhuan Hall, the case is moving fast, full of inversions and with Chinese aesthetics of terror. The masters, who are intellectually, physically, and powerful, are no less than those who are now in the middle of the “Big Lady” show, and who protect their sisters and the women of the Zhuan Hall, and are in harmony with the beauty of the current women’s mutual assistance. There are no emotional interactions between men and women in the play, and the fierce confrontations between powerful men and women, among others, make the work popular to a suspicious audience. It can be said that the play meets the needs of both male, female, long and short-time audiences.
The skeptical track is seamlessly re-routed.
Two of the four works of the Micro-Smart Webcast Index 50+ Quantities this year have the same typical long drama features: Crumbs and The Beacon. The stories and narrative styles of the two Succeptions are highly similar to those of the traditional mini operas.
It is known that ” memory ” production costs 20 million, with a one-month shoot period and only 9 months from the start of the shoot to the start of the split, which, as of 20 days on the line, was close to 10 million, at a higher value. By far, the amount divided has exceeded 15 million, less than the former’s Lighthouse on the other side, which is a very high-value “Black Horse” in a short screen.
The long-needed skepticism that has been present in the long opera market is an imperative for the strategies of the major platforms. In the early days of the online drama, one of the pioneers for the development of a web site, even attracted a lot of film resources for testing. However, in recent years it has become increasingly difficult to get out of the circle in the face of such serious homogenization and increasingly stringent reviews.
The emergence of the 2024 Suspicious Mini-News, which gained a smaller volume of black horse-class break-ups, strengthened the platform’s determination to develop the Suspicion in a “little big” way. A single set of short screens with a shorter-cycled series of less than 20 minutes is clearly the best vehicle for the development of a suspense in the “long-time-to-short” trend of major platforms.
In the cast, the more suspicious play of human exploitation has always been favoured by the stars, who have been the first choice in the transition period. For example, Zhao Liyong was in The Misty Theatre, ” Who’s the Murderer ” , as well as the high-perception mystery ” In Mankind ” , and Wang Juncai was in ” The Gate of Rebirth ” .
This year’s Memories attracted the “Blank Light” Huo Jianhua of the hearts of countless idols, and the star of Wong Zhangzawa, who was so popular in Hong Kong, who were able to bring their work to the IP. The main feature of the Visible Lighthouse, Tsui Monge, is an icon of choice, with a base of own fans, and has an accumulation of works in the long opera, which can also have a topical effect on the work.
The subject matter of the star effect, as well as the fan base, is undoubtedly a “scarce resource” for a micro-short play, and the good airing of these two plays is likely to attract more stars for the superstitious shorts. In the virtuous circle, it is highly likely that the Suspended Theatre is the most black-marticular subject of the short-screened play track.
Even in terms of content, mini-suspension is the one that most closely fits into the short screen. On the one hand, there is a high degree of modulation between the fast pace of the suspense, the content of the sensibility and the modulation of the micro-short play. On the other hand, there is still a “dividend” in the review of the suspense that was born in the form of a micro-short play, which allows for some large-scale images.
In the early stages of the brutal growth of the Internet drama, the censorship criteria were not yet harmonized with the traditional television drama, and the suspect ” Forensic Medicine Qin Ming ” , ” Soul Swing ” , etc., all went into circles for “hunting.” Today, the mini-intensity of the “first-generation” is like a one-time Internet drama, with the same room for greater inclusion and the possibility of more suspense.
After years of deep cultivation, a video platform represented by love and grace has accumulated a large number of suspect audiences. The Suspicion Screen shorts are undoubtedly the best subject for the major platforms to stabilize users and test water micro-shorts. And the success of the Bimbo Lighthouse will certainly increase the confidence of major platforms in the development of such materials.
Concluding remarks:
Today, micro-short shows have become a popular track. The short video platform, developed on the basis of platform attributes, is mostly an emotional, high-strength, high-strength, high-strength, long, fast, non-prospect logic, with a qualitative price, but low upper limit for a single play.
This content is clearly not suitable for long video platforms. For long videos, it is possible to transform the mini-shortshow into a “home site” by re-establishing the rules and achieving a curve over-carriage by using the platform’s long-dramatic resources to create a more qualitative, cross-screen short play and, on a scale, by submersible aesthetic habits that affect the audience of micro-short plays.
At present, however, few of the high-quality long opera-makers have entered the Bureau ‘ s micro-short drama, and more traditional long-dramatic production companies are still in a state of sight. Super shorts such as the “Lion City Mountain Sea” and the “Celebrities on the Side” are still “sortless” and, in order to build the differential matrix with a head microshort, it is clear that the long video platform will take longer to nurture the market.
In any case, the development of quality content from the long play ‘ s high-quality resources, which coincides with both long and short play audiences, and the raising of the content of micro-short plays within the platform have become a consensus among major video platforms. Looking forward to the birth of more fine, screen-blank micro-short dramas, making “middle play” a new driving force in the cluster market and a new dynamism in the cluster market.