It has been reported that during the past few years Wink’s video-editing applications have been prominent in the South-East Asian market. According to recent data and feedback from users, Wink has been the top downloader for three days in a row in App Store Indonesia, an achievement which is clearly not a coincidence, given that it ranked South-East Asian countries many times in 2024.
Wink’s success is largely due to its innovative AI function. In particular, “AI churning” and “AI long hair.” The “AI squeeze” allows users to adjust facial features through simple operations, while “AI long hair” provides virtual hair extension, meeting the demand for personalized video editing by users in South-East Asia.
In Indonesia in particular, its AI hair-editing function triggered viral transmission and further consolidated its position in the South-East Asian market. In addition, Wink supports multiple document formats (MP4, AVI, MOV, etc.) and provides free downloads of business models linked to VIP subscriptions, attracting a wide range of user groups.
The high penetration of mobile applications in the South-East Asian market and the high demand for short video and social media applications provide fertile ground for the rapid growth of Wink. Countries such as Indonesia, Thailand and Viet Nam have a large group of young users who are keen to create and share individualized content, and Wink ‘ s AI is well aligned with this need.
Wink has achieved notable success in the South-East Asian market with its AI-driven innovation function and precision market strategy. The successive highs in Indonesia in June 2025 and the excellent performance in many countries since 2024 highlighted its strong user appeal and market competitiveness.